Taco Bell Gifter

With the Taco Gifter app, you can let anyone special in your life know you care in any situation, and we mean any. This project was an absolute blast to create, from ideation to final render we crafted a colorful world and a handful of wacky scenarios where a taco is the perfect way to say anything you need. Our team designed a whole world inspired by Taco Bell including 12 original characters, 6 fully developed scenes, and as many taco-inspired easter eggs as you can imagine. We dug deep into the details, lighting, and texture to develop a fun stylized CG look that is instantly recognizable as Taco Bell. 

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Role: Art Director, Story

PROCESS

CHARACTER DESIGN

  • Creative Director: William Campbell

    Art Director: Madison Ellis

    Managing Director: Jo Arghiris

    Executive Producer: Antonio Hardy

    Head of Production: Tyler Locke

    Producer: Seth Gantman

    Designers: Jina Kwon, Danni Fisher-Shin, Cam Floyd, Amy Wallace, Kris Sharabinskaia, Zach Herdman, Liam Elias, Dennie Bright, Justin Lawes

    Storyboards: Fred Fassberger

    Editorial: Jason Webb

    CG Lead: Matt Berenty

    3D Generalist: Ryan Kaplan, Liam Elias, Faith Zeng, Gaby Gorostieta, Jacques Clement

    3D Animators: Michael Relth, Tyler Mele, Evan Mayfield, Angie Jones

    FX: Tim Hayward

    Compositing Lead: Matt Lavoy

    Compositing: Dae Kang, Michael Loney, Kevin Njoo